Information
Course Name	Precision Advertising and Marketing	Serial No./ID	1373 / COM02008
Required or Elective/ Credit	Elective / 3	Time/Place	(Tue)234 / B003-2
Language	Chinese	Grade Type	Number
Faculty /Full-time or Adjunct	Hou-Yi Ting / Full-time	Graduate Class	Non-graduating Class
Academic System /Dept/Class, Grade	Bachelor Degree Program / College of Management / Class 2, Grade 3
Office Hour / Place	(Mon) 09:10~10:00, (Mon) 10:10~11:00, (Mon) 11:10~12:00, (Tue) 13:20~14:10, (Tue) 14:20~15:10, (Thu) 13:20~14:10, (Thu) 14:20~15:10, (Thu) 15:20~16:10 / A513
Co-teaching Faculty	Cheng-Hui Wang

Introduction
為培養管理學院學生具備跨境電商行銷能力，包含應用於電子商務、行銷企劃、廣告投放、數據分析等，課程教授行銷工具軟體：Google Ads, Facebook 廣告, Amazon等網路行銷、社群、電子商務平台軟體，除了廣告投放操作，更強調行銷應用能力之培養。

Outline
課程內容包括： 1. Facebook 社群行銷 2. 電子商務平台 3. Google Ads 4. 整合應用

Prerequisite
電腦基礎操作、行銷管理、行銷企劃、專案管理

The Relationship Between Courses and Departmental Core Competencies
English Name
✔ Correct business ethics
✔ Fundamental capability on business management and information
✔ Capability on practical management
✔ Capability on interdisciplinary application