| Information | |||
|---|---|---|---|
| Course Name | Precision Advertising and Marketing | Serial No./ID | 1373 / COM02008 |
| Required or Elective/ Credit | Elective / 3 | Time/Place | (Tue)234 / B003-2 |
| Language | Chinese | Grade Type | Number |
| Faculty /Full-time or Adjunct | Hou-Yi Ting / Full-time | Graduate Class | Non-graduating Class |
| Academic System /Dept/Class, Grade | Bachelor Degree Program / College of Management / Class 2, Grade 3 | ||
| Office Hour / Place | (Mon) 09:10~10:00, (Mon) 10:10~11:00, (Mon) 11:10~12:00, (Tue) 13:20~14:10, (Tue) 14:20~15:10, (Thu) 13:20~14:10, (Thu) 14:20~15:10, (Thu) 15:20~16:10 / A513 | ||
| Co-teaching Faculty | Cheng-Hui Wang | ||
| Introduction |
|---|
| 為培養管理學院學生具備跨境電商行銷能力，包含應用於電子商務、行銷企劃、廣告投放、數據分析等，課程教授行銷工具軟體：Google Ads, Facebook 廣告, Amazon等網路行銷、社群、電子商務平台軟體，除了廣告投放操作，更強調行銷應用能力之培養。 |
| Outline |
|---|
| 課程內容包括： 1. Facebook 社群行銷 2. 電子商務平台 3. Google Ads 4. 整合應用 |
| Prerequisite |
|---|
| 電腦基礎操作、行銷管理、行銷企劃、專案管理 |
| The Relationship Between Courses and Departmental Core Competencies |
|---|
| English Name |
| ✔ Correct business ethics |
| ✔ Fundamental capability on business management and information |
| ✔ Capability on practical management |
| ✔ Capability on interdisciplinary application |
| Teaching Plan | ||||||
|---|---|---|---|---|---|---|
| Core Capability | Weight(%)【A】 | Ability index(Performance Indicators) | Teaching Methods | Assessment and Weight | Core Competency Learning Outcomes【B】 | Final Exam Grades【C=B*A】 |
| Fundamental capability on business management and information | 30 |
Fundamental capability on information application Fundamental knowledge of business Capability on communicating and expressing |
Lecturing Case Study Group Work |
Product Manufacturing: 60% Homework Assignment: 30% Group Report: 10% |
Total:100 | 30 |
| Capability on practical management | 30 |
Capability on planning, executing and management practicing Profession of management Capability on problem-solving |
Group Discussion Case Study Group Work |
Class Discussion: 13% Homework Assignment: 22% Group Report: 15% Product Manufacturing: 50% |
Total:100 | 30 |
| Correct business ethics | 10 |
Work and professional ethics Capability on self-reflection and humanistic caring |
Group Discussion Talk/Speech Case Study Field Trips/Visits |
Course Participation: 50% Assessment on Teamwork: 50% |
Total:100 | 10 |
| Capability on interdisciplinary application | 30 |
Capability on team cooperating Capability on innovative thinking Capability on interdisciplinary integrating |
Group Discussion Case Study Group Work |
Group Report: 25% Homework Assignment: 15% Class Discussion: 20% Product Manufacturing: 40% |
Total:100 | 30 |
| Grade Proportion |
|---|
|
Product Manufacturing : 45% Homework Assignment : 20.1% Group Report : 15% Class Discussion : 9.9% Assessment on Teamwork : 5% Course Participation : 5% |
| Teaching Material | ||
|---|---|---|
| Teaching Material | Book name | Author |
| Self-Compiled Teaching Materials | 自編教材 | 丁后儀 |
| Class Progress | ||
|---|---|---|
| Weeks | Content | Teaching Methods |
| 1 | 2/20 Intoduction & Intellectual Property Protection (use legitimate textbooks only) & Traffic safety Propaganda & Intellectual Property Protection (use legitimate textbooks only) & Traffic safety Propaganda & Intellectual Property Protection (use legitimate textbooks only) & Traffic safety Propaganda | Lecturing、Group Work |
| 2 | 2/27 Maketing Analysis: Industry Research Analysis and Seclection, TA and STP | Lecturing、Group Discussion、Group Work |
| 3 | 3/5 Marketing Analysis: SWOT Crisis Analysis | Lecturing、Group Discussion、Group Work |
| 4 | 3/12 Marketing Analysis: Basic Marketing Concepts and Pricing Strategies | Lecturing、Group Discussion、Group Work |
| 5 | 3/21 A copy that brings precise traffic | Lecturing、Case Study、Group Work |
| 6 | 3/26 A copy that brings precise traffic | Lecturing、Group Work |
| 7 | 4/2 National Holiday | NONE |
| 8 | 4/9 Eye-catching product photos taken | Lecturing、Case Study、Group Work |
| 9 | 4/16 Eye-catching product photos taken | Case Study、Group Work |
| 10 | 4/23 Canva e-commerce marketing poster_1 | Lecturing、Case Study、Group Work |
| 11 | 4/30 Canva e-commerce marketing poster_2 | Group Discussion、Group Work |
| 12 | 5/7 YouTube@marketing-1 | Lecturing、Case Study、Group Work |
| 13 | 5/14 YouTube@marketing-2 | Case Study、Group Work |
| 14 | 5/21 line @Marketing-1 | Case Study、Group Work |
| 15 | 5/21 line @Marketing-2 | Group Discussion、Case Study |
| 16 | 6/4 Project tutorial | Lecturing、Group Discussion、Case Study |
| 17 | 6/11 Project tutorial | Group Discussion、Case Study |
| 18 | 6/18 Project presentations | Group Discussion、Case Study |